Robin Ruiz has been developing and directing strategic marketing initiatives in the tourism and entertainment industries for two decades. After a successful corporate career in media, sales and marketing, sparked by a desire to merge her passion for travel and well-being with her work, Ruiz spearheaded the online wellness travel hub Retreat Haven, an OTA for health & wellness vacations around the globe. Since 2016 Robin has been Principal of The Sisu Group LLC, a marketing and consulting firm specializing in increasing business revenues through partnership marketing campaigns and promotional programs for the tourism and wellness industries.