As president of the Buenos Aires-based Asociacion Americana de Spa, Eduardo Finci has worked in a wellness-related industry for more than 20 years.  The association has representatives throughout Latin America, Spain, and Italy. A consultant and advisor to numerous wellness venues, Finci is also the founder and director of the Wello Academy and the American School of Spa, as well as the creator of both the Spa Manager Program and the Wellness Executive Director course of the Wello Academy. In 2020, he was named Emeritus Ambassador of the World Wellness Weekend for Latin America.